Many people do not like the word sales. For many, sales can feel disingenuinous at best, and manipulative at worst.

I have come to truly appreciate sales, however, becuase I have come to learn that everything in life is about sales.

Sales involves investment which leads to value exchange. Without investment of some kind, there can be no container in which transmission of value can sustainably occur.

With that said, however, I had a podcast interview with a man who helped me upgrade my understanding of sales tremendously. As a result of this conversation, I no longer see sales as sales, but as collaboration.

Are you a collaborater? If you are, you will bring a lot of value to this world. I would like to invite you in to listen to my podcast interview with an expert collaborator named Peter Anthony.

Peter Anthony is an author, speaker and Master in Professional Communication. As an expert in collaboration, Peter has run workshops for thousands of people in 12 countries for over 20 years.

He consults with Fortune 500 companies to help them achieve better, smarter outcomes from more effective internal and external relationships. His book Collabradabra highlights the six moments that matter to maximize collaborative outcomes one conversation at a time.

You will be glad that you listened to this episode...